Lean-based Advertising in 5 Steps: 1. Establish specific goals 2. Make your target list prior to launch 3. Find where your users are 4. Test messaging and channels 5. Track everything

General Info

Introducing The Lean Advertiser A framework for acquiring customers and promoting your business. A specific, quantitative top-line goal that says what and by when. Eliminate hope by naming, measuring and reacting to every marketing feeder channel.

Categories

Advertising Agencies, Advertising Specialties, Marketing Consultants

Services/Products

Audit & Evaluate Current Partners/Vendors - Cost per Lead and Lifetime Value Website Analytics Branding Vendors Team Velocity Marketing, Social Media, others... SEO SEM Social Media Marketing Vendor Evaluation process Print (Direct Mail & Newspaper) Broadcast (TV & Radio) Event others... Long Term Goals Find New Vendor/Partner Opportunities to lower marketing costs per vehicle Web based Dashboard for: Marketing Tools Management System Current Vendors Vendors for Consideration Analytical Data Measuring System - Who, What, When, Where and How much Brand Management Content Marketing Strategy CRM Customer Development Targeting Validation Messaging

Payment Options

Location

Serving San Diego and Southern California

Amenities

Digital and Marketing Services

Accreditation

San Diego Ad Club

San Diego Marketing Association

Founder Institute

San Diego Venture Group

SDVG

Associations

San Diego Ad Club