General Info

Edgy yet elegant, hip and haute - from the daring to the demure - the vision behind ROAM is three Babes. Babe Rizzuto and her daughters, Sophia and Tatiana, have created what may very well become an empire. The utmost level of attention has been put into every detail, from graphics and packaging to apparel and merchandising to advertising and event planning - all to create an ambience of style with a smile. Visible in every aspect of the boutique, Sophia's creativity has inspired this triumvirate. She designed and drew the ROAM logo, and her buying and styling abilities have impressed top-teir editors. Tatiana, an intriguing combination of artist and criminal justice major, disarms you with her cleverness and beguiles you with her beauty. She is a tireless researcher, writer and coordinator of photo shoots and events, bringing balance to this dynamic team. Babe, as vice president of Conair public relations, has involved her daughters since their child-hood in PR launches, TV segments, spokes modeling and in pitching their impressive young ideas, all while volunteering in philanthropic fundraising. "True beauty comes from within, but gorgeous hair can't hurt" is Babe's mantra. The talent and tenacity among this tree of beauties is in their DNA - all are "Hairesses" of Conair Corporation - the beauty giant founded by Babe's father. His drive and expansive strategic capacity epitomized work ethic, as he taught by example to be goal focused, detail driven, yet most important... humble. ROAM will be a very exciting shopping experience, with collections from around the globe to inspire and cultivate an individual sense of style and to create the best possible version of you. Meet us in ROAM.