General Info

Next Up Production fulfills the music marketing and needs of serious independent musicians. We promote only the highest quality “music with depth” to esteemed international publications and blogs. Our campaigns enhance our clients’ online presence and boost their professional resumes. We are known for having built a solid and respected reputation among musicians and industry professionals alike. Music marketing is our passion and our lifeblood at Next Up Production. marketing is an extension of the art itself, and this gives the process great meaning. We believes that there should be just as much creativity and passion put into the marketing of music. Our Music Marketing Strategy DIY music marketing often focuses too much on simply “covering the bases”. Submitting music to outlets including journalists, press lists or a directory of music blogs is equivalent to “door to door” cold calling. Proper research, groundwork and relationship building is what makes music marketing effective. Next Up Production focuses primarily on building countless partnerships and relationships intended to ensure high quality press for our clients. Rather than focusing on peripheral services such as social media boosts, we focus on concrete results. We get your music to people who will actually listen to it, write about it, and publish features in prominent major and mid-level publications. This press is permanent and can be used to your advantage in all future music marketing efforts. Most importantly, press is “social proof” at its most potent. Having someone else talk about you is critical in the music industry.